About us

Simply Equity Release is a trading name of Over50choices Ltd, a leading online comparison and information site that specialises in later life planning for the Over 50s.

Founded in 2013, Over50choices is authorised by the Financial Conduct Authority and trusted members of the Equity Release Council.

Simply Equity Release specialise in helping homeowners increase their finances by unlocking the equity tied up in their home. Providing a wealth of expert information, we will guide you through the process of equity release so you can decide if its right for you.

Read more about managing director and founder of Simply Equity release Ashley Shepherd.

Equity release

Read this simple guide to find out exactly what equity release is and how it works, to help you consider your options and decide whether it could be a good choice for you.

How much can I get?

How much equity could you release? You can usually release between 20% - 55%, depending on your circumstances. Use our equity release calculator to find out how much cash you could potentially tap into.

Is equity release safe?

Is equity release safe? Learn about the safeguards and strict codes of conduct that providers and advisers must follow to protect consumers’ interests.

Did you find this information helpful?

We work with

Age Partnership

We are members of

Equity Release Council

Part of the Over50choices group

Over 50 Choices

How this site works

Our aim is to provide you with clear and accurate information to help you research your chosen financial products and services. The material on this site is for general information only and does not constitute any form of advice or recommendation.

If a link has an * by it, it means it is an affiliated link to an insurance company or broker that may result in a payment to the site. Should you use the equity release calculator, speak to an Age Partnership adviser and take out a plan out using their services, we receive a commission, however this will not affect the price you pay.

Also, from time to time you may see advertisements from third party companies who pay us a fee to advertise their services on our site.

None of the above arrangements constitute advice or recommendations, as other products and companies are available. You should always obtain independent, professional advice for your own situation.

The information provided on this site is accurate at the date of publication, occasionally however, things will change before we have had the opportunity to update them, so please do check. Always do your own research and take independent advice.

We do not investigate the solvency of any company mentioned on our website and are not responsible for the content on websites we link to.

Simply Equity Release is a member of the Equity Release Council and part of the Over50choices Group who is regulated by the FCA (No.594280) for insurance products.